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Leveraging Private Credit for Business Funding Amid Market Volatility: Strategies for Resilience and Growth

  • Writer: Tzortzis Capital
    Tzortzis Capital
  • Nov 8, 2024
  • 3 min read

Updated: Dec 10, 2024

In a world where economic fluctuations are the norm, securing reliable and flexible funding is more critical than ever for businesses seeking stability and growth. While traditional bank loans have long been a go-to for financing, their stringent criteria and slow approval processes can leave businesses needing alternative solutions during volatile periods. Private credit has emerged as a strategic tool that provides flexibility and tailored funding to help businesses stay resilient. This article explores the benefits of private credit and strategic ways to leverage it.



1. The Advantage of Private Credit in Uncertain Markets

Private credit refers to non-bank lending solutions that offer businesses greater flexibility compared to traditional financial institutions. With rising interest rates and economic uncertainty, traditional lenders are tightening their criteria. Recent data from the Federal Reserve Bank of New York highlights that the rejection rate for credit applicants increased to 21.4% in June 2024, up from 18.7% in February 2024, demonstrating the increasing difficulty of securing loans through traditional channels (source).


Why It Matters: Private credit provides faster approvals and customizable terms, filling the gaps left by conventional banks. In volatile periods, businesses can rely on private credit to maintain liquidity, fund growth projects, or pivot strategies quickly.


2. Real-World Applications of Private Credit

Businesses across industries have turned to private credit to sustain and fuel growth during challenging times.


Example: Recently a mid-sized manufacturing company sought funding for equipment upgrades to meet rising production demands but was denied by their bank due to stricter loan conditions. By accessing private credit, they secured capital within weeks, enhancing their production capacity by 40% and positioning themselves as a key supplier as the market stabilized.


Another Case: A retail chain needed funding to expand locations but faced rising interest rates and restrictive bank terms. Private credit provided flexible repayment options aligned with their cash flow, enabling them to open new stores and capture market share effectively.


3. Strategic Use of Private Credit

To fully benefit from private credit, businesses should approach it strategically:

  • Custom Loan Structures: Tailor repayment plans and interest terms to align with business cash flow and growth projections.

  • Bridging Capital Gaps: Use private credit to cover short-term needs like bridging operational costs or securing inventory.

  • Funding Growth: Employ private credit for strategic moves like acquisitions or market expansion that traditional loans might not support promptly.


4. Long-Term Advantages

Beyond immediate funding, private credit offers long-term benefits that strengthen financial stability:

  • Enhanced Liquidity: Faster access to funds helps businesses maintain steady cash flow and adapt to market shifts.

  • Adaptability: Customized terms mean businesses can manage repayments without straining resources.

  • Growth Opportunities: With flexible funding, businesses can act decisively on strategic initiatives, maintaining competitiveness.


So What Next...?

In an environment marked by economic unpredictability, businesses need adaptable funding solutions. Working with a Private credit lender offers an essential alternative to traditional bank loans by providing quick, tailored funding that helps businesses maintain stability and seize growth opportunities. As loan rejection rates rise—highlighted by the Federal Reserve Bank of New York’s report showing a 21.4% rejection rate in 2024—private credit becomes even more valuable. Companies leveraging private credit can turn challenges into opportunities and build resilience for long-term success.


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